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Avon First Marketed Its Skin So Soft Lotion as a Body

Question 10

Multiple Choice

Avon first marketed its Skin So Soft lotion as a body lotion to compete with other similar body lotions. Today Avon promotes its Skin So Soft lotion as an insect repellant that is good to your skin. In which of the new product categories would Skin So Soft lotion fall?


A) New-to-the-world products
B) New category entries
C) Additions to product lines
D) Repositionings

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