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  3. Study Set
    MARKETING MANAGEMENT Study Set 6
  4. Exam
    Exam 7: New Product Planning and Development
  5. Question
    Which of the Following Is a Financial Criterion for Measurement
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Which of the Following Is a Financial Criterion for Measurement

Question 6

Question 6

Multiple Choice

Which of the following is a financial criterion for measurement of new product performance?


A) Performance of new products
B) Market share achieved
C) Return on sales
D) Market-related benefits

Correct Answer:

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