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    MARKETING MANAGEMENT Study Set 6
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    Exam 7: New Product Planning and Development
  5. Question
    An Approach to the New Product Question Developed by H
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An Approach to the New Product Question Developed by H

Question 19

Question 19

Multiple Choice

An approach to the new product question developed by H. Igor Ansoff is termed


A) corporate marketing.
B) marketing mix.
C) growth vectors.
D) benchmarking.

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