Multiple Choice
Which of the following observations about new product policy is true?
A) New product policy should specify a minimum level or floor of profits.
B) There should be no specific time period for the product to become operational as this disturbs the new-product development process.
C) When developing a new product policy, a company should focus more on consumer satisfaction levels than on the product's economic contribution.
D) A short-term focus is necessary for an effective new product policy in order to gain competitive advantage.
Correct Answer:

Verified
Correct Answer:
Verified
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