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    MARKETING MANAGEMENT Study Set 6
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    Exam 7: New Product Planning and Development
  5. Question
    Consultants, Academic Journals, and Periodicals Are _____ Sources of New
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Consultants, Academic Journals, and Periodicals Are _____ Sources of New

Question 48

Question 48

Multiple Choice

Consultants, academic journals, and periodicals are _____ sources of new product ideas.


A) competing
B) internal
C) research
D) external

Correct Answer:

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