) Identify the Six Step Process of the New Product

Multiple Choice

) Identify the six step process of the new product development.

A) Business analysis, Commercialization, Idea screening, Project planning, Test marketing, Product development
B) Idea screening, Project planning, Product design, Product development, Test marketing, Commercialization
C) Idea generation, Idea screening, Project planning, Product development, Test marketing, Commercialization
D) Idea screening, Project planning, Product development, Test marketing, Management, Research