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  3. Study Set
    Preface to Marketing Management
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    Exam 7: New Product Planning and Development
  5. Question
    What Kind of New Product Strategy Is Being Used When
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What Kind of New Product Strategy Is Being Used When

Question 5

Question 5

Multiple Choice

 What kind of new product strategy is being used when an automobile manufacturer introduces a new car model to replace an existing one? 


A)  Market development
B)  Product development
C)  Market diversification
D)  Market penetration

Correct Answer:

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