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    MARKETING MANAGEMENT Study Set 6
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    Exam 6: Product and Brand Strategy
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    In Improving a Product, the Term "Attributes" Mainly Refer to
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In Improving a Product, the Term "Attributes" Mainly Refer to

Question 14

Question 14

Multiple Choice

In improving a product, the term "attributes" mainly refer to


A) product price.
B) product features.
C) promotion strategy.
D) distribution channels.

Correct Answer:

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