What Is Post Hoc Segmentation

Multiple Choice

What is post hoc segmentation?

A) An approach in which the marketing manager has decided on the appropriate basis for segmentation in advance of doing any research on a market.
B) An approach in which people are grouped into segments on the basis of research findings.
C) Marketing managers finding a solution to an advertising and promotion problem.
D) Basis of a solution to challenges created by cross-functional teams within organizations.