L'Oreal Introduced a New L'Oreal Hair Care Product for Kids

Multiple Choice

L'Oreal introduced a new L'Oreal hair care product for kids called Fast Dry Shampoo. It was guaranteed to "dry in a flash!" Any parent who had ever put his or her child to bed with wet hair and woke the next morning to find the hair totally unmanageable, or had a child late for school because the child wouldn't leave the house with wet hair is the target market for this product. L'Oreal is using which segmentation for its new shampoo?

A) Psychographic
B) Geodemographic
C) Behavior and situational
D) Demographic and benefits sought