Multiple Choice
When preparing Thanksgiving dinner, Marissa worried that her parents would disapprove of her having used ready-to-serve pumpkin pies bought from the local grocery store, rather than making her own. In terms of social influences on her behavior, Marissa was most concerned with
A) a primary reference group.
B) a subculture influence.
C) a secondary reference group.
D) family life cycle.
Correct Answer:
Verified
Correct Answer:
Verified
Q73: Which of the following statements about product
Q74: This need can be defined as the
Q75: The perceived risk literature emphasizes that consumers
Q76: Which situational influence provides additional depth to
Q77: _ is the single best indicator of
Q79: What percentage of the U.S. population is
Q80: An ad for a Fast Rationale Emergency
Q81: As the mother of the groom, Ann
Q82: Which of the following is an example
Q83: A marketer can create a consumer perception