Which of the Following Statements About Product Involvement Is True

Multiple Choice

Which of the following statements about product involvement is true?

A) Product knowledge is unrelated to product involvement.
B) A consumer is just as likely to develop the same level of product involvement with a product requiring routine decision making as with a product requiring extensive decision making.
C) Product involvement does not affect how quickly a consumer moves through the purchase decision-making process.
D) A consumer's level of product involvement will determine how quickly the purchase is made.