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  3. Study Set
    MARKETING MANAGEMENT Study Set 6
  4. Exam
    Exam 3: Consumer Behavior
  5. Question
    Marketers Can Create Brand Equity by
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Marketers Can Create Brand Equity by

Question 3

Question 3

Multiple Choice

Marketers can create brand equity by


A) selling the product in prestigious outlets.
B) overpricing the product and claiming better quality.
C) preparing comparative information about competitive brands.
D) making the products available at all locations.

Correct Answer:

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