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    MARKETING MANAGEMENT Study Set 6
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    Exam 2: Marketing Research : Process and Systems for Decision Making
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    Which of the Following Involves the Collection of Data by Means
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Which of the Following Involves the Collection of Data by Means

Question 55

Question 55

Multiple Choice

Which of the following involves the collection of data by means of a questionnaire either by mail, phone, or in person?


A) Experimental research
B) Long interviews
C) Survey research
D) Observational research

Correct Answer:

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