A Marketer of Yo-Yos Wants to Know How an Increase

Multiple Choice

A marketer of yo-yos wants to know how an increase in price would affect its sales. It uses a test store where it increases the price of the yo-yo by ten percent and then studies its impact on sales. Comparing sales in the test store with those in other stores provides evidence about the likely impact of a price change in the overall market. Identify the type of market research used here.

A) Experimental research
B) Mathematical modeling research
C) Observational research
D) Qualitative research