Multiple Choice
Which of the following is an example of qualitative research?
A) Research conducted by watching how a buyer selects a ripe melon.
B) Research conducted by comparing how people act when they are waiting for service at a fast-food restaurant and how they act when they are waiting for a table at a four-star restaurant.
C) A mail survey about perceived benefits of breast feeding.
D) A 3-hour interview during which the interviewee discusses his allergies and the products that have improved the quality of his life.
Correct Answer:

Verified
Correct Answer:
Verified
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