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    MARKETING MANAGEMENT Study Set 6
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    Exam 2: Marketing Research : Process and Systems for Decision Making
  5. Question
    The Major Goal of Most _____ Is to Measure New
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The Major Goal of Most _____ Is to Measure New

Question 94

Question 94

Multiple Choice

The major goal of most _____ is to measure new product sales on a limited basis where competitive retaliation and other factors are allowed to operate freely.


A) mathematical modeling
B) test marketing
C) process researches
D) data evaluation

Correct Answer:

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