Multiple Choice
A travel agency wants to implement market segmentation in order to target people who travel at least once a week for business purposes. It uses its ticketing data collected and stored in computer files from all outlets issuing tickets to identify this segment. What type of research is the company using?
A) Mathematical modeling research
B) Observational research
C) Qualitative research
D) Experimental research
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Which of the following best describes primary
Q2: Reading of Toledo, Inc. makes a streaked
Q3: Data that has been previously collected for
Q4: The first step in the research process
Q6: Which of the following pertains to the
Q7: Quantitative research involves<br>A) more systematic procedures designed
Q8: _ research typically involves face-to-face interviews with
Q9: _ is the process of extraction of
Q10: All of the following are ethical responsibilities
Q11: By the end of the first stage