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    Business
  3. Study Set
    MARKETING MANAGEMENT Study Set 6
  4. Exam
    Exam 2: Marketing Research : Process and Systems for Decision Making
  5. Question
    _____ Is the Process of Extraction of Hidden Predictive Information
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_____ Is the Process of Extraction of Hidden Predictive Information

Question 9

Question 9

Multiple Choice

_____ is the process of extraction of hidden predictive information from large data bases.


A) Data mining
B) Marketing research
C) Planning
D) Mail surveys

Correct Answer:

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