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    Exam 2: Marketing Research : Process and Systems for Decision Making
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    An Advantage of Using Focus Groups Is That
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An Advantage of Using Focus Groups Is That

Question 34

Question 34

Multiple Choice

An advantage of using focus groups is that


A) data can be collected quickly and at a relatively low cost.
B) it uses expert moderators.
C) it covers a broad geographic dispersion.
D) surveys can be answered at convenience of the respondents.

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