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    MARKETING MANAGEMENT Study Set 6
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    Exam 2: Marketing Research : Process and Systems for Decision Making
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    Qualitative Research Typically Involves
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Qualitative Research Typically Involves

Question 30

Question 30

Multiple Choice

Qualitative research typically involves


A) face to face interviews.
B) watching people and recording relevant facts.
C) collection of data by means of a questionnaire.
D) obtaining and analyzing numerical data.

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