Company Z Is a Catalog Company

Multiple Choice

Company Z is a catalog company. It studies about 3,500 variables over the lifetime of a consumer's relationship. It has found that customers who change residences are more likely to buy tables, fax machines, and decorative products than jewelry or footwear when compared to regular customers. So Company Z creates a catalog especially targeted at consumers who have recently moved. Which process has the company followed to arrive at this particular decision?

A) Information retrieval
B) Data mining
C) Data warehousing
D) Text mining