Which of the Following Is an Example of a Defensive

Multiple Choice

Which of the following is an example of a defensive strategic goal that might be used to explain why MTV developed MTV European, a pan-European cable and satellite system that transmits music-based programming across the continent?

A) To maximize its total sales revenues.
B) To improve its overall market position.
C) To increase its long-term growth and profit prospects.
D) To preempt competitors' global moves.