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Which Is True of Selecting Media in Foreign Markets

Question 14

Multiple Choice

Which is true of selecting media in foreign markets?


A) There is a media directory that covers all the media available throughout the world.
B) Media that are traditionally used in the domestic market may not be available in foreign markets.
C) Where data are available, their accuracy is always conclusive.
D) If media are available, they are able to reach all potential buyers.

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