Research Has Tentatively Established That Customers Who Choose High-Priced Items

Multiple Choice

Research has tentatively established that customers who choose high-priced items see the consequences of a poor choice as being undesirable as they

A) perceive large quality variations within product categories.
B) are usually insensitive to the value of prestige products.
C) are highly sensitive to changes in price.
D) incur no benefits from any pricing strategies aimed at other consumers.