If a Product Cannot Be Produced and Marketed at a Price

Multiple Choice

If a product cannot be produced and marketed at a price to cover its costs and provide reasonable profits in the long run, then one possibility is to

A) redesign the product so that its costs are lower.
B) mark the product at an exceptionally high price.
C) negotiate price fixing agreements with competitors and distributors.
D) offer discounts to customers on proportionately unequal terms.