Multiple Choice
Franchises involve
A) a parent company and an independent firm entering into a contractual relationship to set up and operate a business in a particular way.
B) a group of independent retailers uniting and agreeing to pool buying and managerial resources to improve competitive position.
C) a wholesaler contracting with a number of retailers performing channel functions for it.
D) a higher degree of interorganizational planning and management, with the presence of a channel leader amongst them.
Correct Answer:
Verified
Correct Answer:
Verified
Q10: Which of the following a disadvantage of
Q11: Which of the following is an intermediary
Q12: Which of the following interpretations about wholesalers
Q13: Major functions performed in the channels of
Q14: Which of the following observations about wholesaling
Q16: Distribution coverage can be viewed along a
Q17: Corporate vertical marketing systems involve single ownership
Q18: Channels with one or more intermediaries are
Q19: Which of the following is a company
Q20: Wholesaling<br>A) increases costs for retailers by providing