Multiple Choice
According to PRIZM, the ________ cluster is characterized as being in their late forties and fifties, college-educated, upper-middle-class homeowners that married late, and are still raising children in comfortable suburban subdivisions and pursuing kid-centered lifestyles.
A) Cosmopolitans
B) Beltway Boomers
C) Young Digerati
D) Winner's Circle
E) Old Milltowns
Correct Answer:

Verified
Correct Answer:
Verified
Q16: If a marketing manager segments the market
Q17: The process of selecting one or more
Q18: Characterize psychographic segmentation.
Q19: A marketer is interested in segmenting a
Q20: Which of the following best represents the
Q22: Local marketing reflects a growing trend called
Q23: All attempts to target marketing to children,
Q24: The fact that Honda described its boxy
Q25: A company can learn a great deal
Q26: A market segment consists of a group