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    Marketing Management Study Set 7
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    Exam 9: Identifying Market Segments and Targets
  5. Question
    The Process of Selecting One or More Market Segments to Enter
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The Process of Selecting One or More Market Segments to Enter

Question 17

Question 17

Multiple Choice

The process of selecting one or more market segments to enter is called market ________.


A) targeting
B) dominance
C) positioning
D) segmentation
E) research

Correct Answer:

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