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    Exam 9: Identifying Market Segments and Targets
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    Mature and Reflective People Who Seek Durability, Functionality, and Value
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Mature and Reflective People Who Seek Durability, Functionality, and Value

Question 101

Question 101

Multiple Choice

Mature and reflective people who seek durability, functionality, and value in products are most likely to be categorized as ________ in the VALS system.


A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Strivers

Correct Answer:

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