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    Exam 9: Identifying Market Segments and Targets
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    Baby Boomers Are Less Likely to Associate Retirement with "The
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Baby Boomers Are Less Likely to Associate Retirement with "The

Question 106

Question 106

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Baby boomers are less likely to associate retirement with "the beginning of the end" and see it instead as a new chapter in their lives with new activities, interests, careers, or even relationships.

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