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According to the VALS Segmentation System, ________ Are Considered to Be

Question 83

Multiple Choice

According to the VALS segmentation system, ________ are considered to be trendy and fun-loving people who are resource-constrained. They favor stylish products that emulate the purchases of those with greater material wealth.


A) Strivers
B) Survivors
C) Experiencers
D) Makers
E) Believers

Correct Answer:

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