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  3. Study Set
    Marketing Management Study Set 7
  4. Exam
    Exam 9: Identifying Market Segments and Targets
  5. Question
    To Meet the ________ Criterion of Useful Market Segments, It
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To Meet the ________ Criterion of Useful Market Segments, It

Question 79

Question 79

Multiple Choice

To meet the ________ criterion of useful market segments, it must be possible to formulate effective programs for attracting and serving the segments.


A) measurable
B) substantial
C) accessible
D) differentiable
E) actionable

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