Multiple Choice
To meet the ________ criterion of useful market segments, it must be possible to formulate effective programs for attracting and serving the segments.
A) measurable
B) substantial
C) accessible
D) differentiable
E) actionable
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q74: In the _ step of the market
Q75: Consumer attitudes are an interesting way to
Q76: The norms, language nuances, buying habits, and
Q77: Brands like Victoria's Secret underwear and Kettle
Q78: If married and unmarried women respond similarly
Q80: _ combines operationally driven mass customization with
Q81: Regardless of the type of segmentation scheme
Q82: An attractive niche consists of customers having
Q83: According to the VALS segmentation system, _
Q84: With respect to market offerings, if a