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    Exam 9: Identifying Market Segments and Targets
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    Baby Boomers Are Consumers Who Have Been "Wired" Almost from Birth
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Baby Boomers Are Consumers Who Have Been "Wired" Almost from Birth

Question 52

Question 52

True/False

Baby boomers are consumers who have been "wired" almost from birth - playing computer games, navigating the Web, downloading music, connecting with friends via instant messaging and mobile phones.

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