True/False
Heavy users of a particular product are often a small percentage of the market but account for a high percentage of total consumption.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q42: Situational factor segmentation variables in the business
Q43: With respect to loyalty status, if a
Q44: Which of the following statements about market
Q45: In the _ step of the market
Q46: Briefly describe single-segment concentration with an example.
Q48: List the three premises on which Anderson's
Q49: According to the _ criterion for useful
Q50: Members of the same generational cohort share
Q51: Robert is the owner of an automobile
Q52: Baby boomers are consumers who have been