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    Marketing Management Study Set 7
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    Exam 9: Identifying Market Segments and Targets
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    The Norms, Language Nuances, Buying Habits, and Business Practices of Multicultural
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The Norms, Language Nuances, Buying Habits, and Business Practices of Multicultural

Question 76

Question 76

True/False

The norms, language nuances, buying habits, and business practices of multicultural markets need to be factored into the initial formulation of a marketing strategy, rather than added as an afterthought.

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