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    Marketing Management Study Set 7
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    Exam 9: Identifying Market Segments and Targets
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    A New Trend in Marketing Is Toward Customerization
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A New Trend in Marketing Is Toward Customerization

Question 8

Question 8

Essay

A new trend in marketing is toward customerization. Describe what customerization is and how marketers are using it.

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Customerization combines operationally d...

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