Multiple Choice
According to the VALS segmentation system, ________ are conservative, conventional, and traditional people with concrete beliefs. They prefer familiar, US-made products and are loyal to established brands.
A) Survivors
B) Strivers
C) Believers
D) Makers
E) Innovators
Correct Answer:
Verified
Correct Answer:
Verified
Q7: In evaluating different market segments, the firm
Q8: A new trend in marketing is toward
Q9: If a marketing manager employs such marketing
Q10: A marketer is interested in segmenting a
Q11: Companies following a market specialization strategy offer
Q13: List the five forces identified by Michael
Q14: What are some examples of situational factors
Q15: Identify the four market segment groups based
Q16: If a marketing manager segments the market
Q17: The process of selecting one or more