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Whirlpool Took a 53 Percent Stake in the Dutch Electronics

Question 117

Multiple Choice

Whirlpool took a 53 percent stake in the Dutch electronics group Phillips' home appliances business to leapfrog into the European market. This is an example of a ________.


A) straight extension
B) joint venture
C) contract manufacturing agreement
D) licensing agreement
E) franchising agreement

Correct Answer:

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