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    If PepsiCo Charges What Each Country Could Afford, Ignoring Cost
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If PepsiCo Charges What Each Country Could Afford, Ignoring Cost

Question 113

Question 113

Multiple Choice

If PepsiCo charges what each country could afford, ignoring cost differences from country to country, it would be using a(n) ________ price.


A) uniform
B) market-based
C) cost-based
D) escalation
E) skimming

Correct Answer:

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