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    Marketing Management Study Set 7
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    Exam 5: Creating Long-Term Loyalty Relationships
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    The Subscription Manager at Cosmopolitan Magazine Keeps Track of the Subscription
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The Subscription Manager at Cosmopolitan Magazine Keeps Track of the Subscription

Question 60

Question 60

True/False

The subscription manager at Cosmopolitan magazine keeps track of the subscription renewal rate, which is a good measure of customer lifetime value.

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