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    Marketing Management Study Set 7
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    Exam 5: Creating Long-Term Loyalty Relationships
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    ________ Marketing Is Based on the Premise That Marketers Can
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________ Marketing Is Based on the Premise That Marketers Can

Question 65

Question 65

Multiple Choice

________ marketing is based on the premise that marketers can no longer use "interruption marketing" via mass media campaigns.


A) Relationship
B) Permission
C) Database
D) Internet
E) Horizontal

Correct Answer:

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