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    Marketing Management Study Set 7
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    Exam 4: Conducting Marketing Research
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    If a Marketing Researcher Is Looking for a Contact Method
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If a Marketing Researcher Is Looking for a Contact Method

Question 119

Question 119

True/False

If a marketing researcher is looking for a contact method that can gather information quickly and allow the interviewer to clarify questions if necessary, he or she will choose the telephone interview method.

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