Multiple Choice
A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.
A) sales-force surrogates
B) intermediaries
C) external networks
D) advisory panels
E) customer feedback systems
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Each society contains _, groups with shared
Q3: Environmental regulations enforced by the government adversely
Q4: Companies assume that the lower the product-penetration
Q5: When a company is said to have
Q6: Markets with a segment of very wealthy
Q8: Business has responded to increased awareness of
Q9: If a company were pursuing a policy
Q10: Marketing strategies of firms should not consider
Q11: Briefly describe the methods of forecasting future
Q12: Which of the following economies provide limited