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    Marketing Management Study Set 7
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    Exam 3: Collecting Information and Forecasting Demand
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    If a Company Were Pursuing a Policy of Networking Externally
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If a Company Were Pursuing a Policy of Networking Externally

Question 9

Question 9

True/False

If a company were pursuing a policy of networking externally to gather marketing intelligence, it might collect competitors' ads or look up news stories about competitors.

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