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    Marketing Management Study Set 7
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    Exam 3: Collecting Information and Forecasting Demand
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    Market Demand for a Product Is the Total Volume That
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Market Demand for a Product Is the Total Volume That

Question 158

Question 158

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Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

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