As a Marketing Practice, Monitoring Involves ________

Multiple Choice

As a marketing practice, monitoring involves ________.

A) designing the organization and setting up processes to respond quickly to changes in the environment
B) becoming more accountable by measuring, analyzing, and documenting the effects of marketing actions
C) tracking what is said online and elsewhere and studying customers, competitors, and others to improve business practices
D) determining the most profitable businesses and customers and expending greater organizational resources to capitalize on them
E) factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise