Which of the Following Is True About a Brand-Asset Management

Multiple Choice

Which of the following is true about a brand-asset management team (BAMT) ?

A) A BAMT is part of the triangular and vertical product team structures.
B) BAMTs often report directly to the organization's chief branding officer.
C) BAMTs are a traditional, tried and tested means of managing brands.
D) Companies with a product-management organization often have only one BAMT.
E) The BAMT consists of key representatives from functions affecting the brand's performance.