Multiple Choice
Which of the following should be done to increase the likelihood that social marketing programs will be successful?
A) Choose target markets that are the least ready to respond.
B) Promote multiple, doable behaviors in clear, simple terms.
C) Make it easy to adopt the behavior.
D) Adopt a soft sell approach, as opposed to attention grabbing messages.
E) Explain the benefits in an exaggerated manner.
Correct Answer:
Verified
Correct Answer:
Verified
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