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    Marketing Management Study Set 7
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    Exam 23: Managing a Holistic Marketing Organization for the Long Run
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    Companies Must Adopt and Disseminate a Written Code of Ethics
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Companies Must Adopt and Disseminate a Written Code of Ethics

Question 76

Question 76

True/False

Companies must adopt and disseminate a written code of ethics, build a company tradition of ethical behavior, and hold their people fully responsible for observing ethics and legal guidelines if they wish to demonstrate ethical behavior.

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